Shoe Dog: A Memoir by the Creator of Nike

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3.15.18
All photos available for print and licensing >

Like I said yesterday, I’ve been consuming so much information. However listening to audiobooks was something I’ve always done. I didn’t need to go on an instabreak to appreciate a good story. I love listening to books when I’m in the car or even on photoshoots. It’s a great way to get your mind off of things going around you and just focus on what you’re doing.

To be honest, I had never heard of Phil Knight. I think the first time I ever heard his name was in the song by Wale with Lady Gaga called, “Chillin” (as an added bonus, Wale is from Washington DC and the music video is filmed all around the city). But Andrew and I share an audible account and he had previously listened to Shoe Dog and was telling me so many great things about the book. We’re both huge fans of Nikes. So about a month ago I decided to download it and listen to it.

This book is all about taking risks, following your passion and not letting anything get in your way. I love how Nike did not start off with the goal to make billions of dollars. It started off by Phil Knight being a super passionate runner and basically just wanted to bring good footwear to athletes everywhere. To me, he didn’t seem like anyone special growing up. Just a regular guy who loved sports. But it was his determination, his will to make his company a success and overall love of running that made Nike what it is today.

The book was inspiring and at times an emotional roller coaster. I’m not afraid to admit that I cried at the end, twice. If you plan on reading it, I won’t ruin the ending for you but one time when something tragic happened and the second time was when he was summarizing his life and Nike as a company. I could not help but feel so proud and happy for him and I don’t even know the guy. 10 minutes ago was the first time I googled him just so I could see what he looks like. If you ask me, kinda like a Richard Branson looking guy. But he is definietly someone I look up to now. One of my favorite parts of the book was hearing about his personal relationships with the Nike athletes like Michael Jordan, Tiger Woods, and Steve Prefontaine. It just goes to show how much he cared for everyone who was around him. I wish I could give him a hug.

Overall, I highly recommend reading or listening to this book if you like learning about how people made it. 4.7 stars out of 5. I still think Steve Jobs is my favorite biography but this is a close second.

As for the image, this was taken at the National Art Gallery in Washington DC. My camera settings are F6.3 at 0.8 seconds at ISO 200 with my Sony A7II and 16-35mm wide angle lens.